Site Traffic and SEO Techniques

You might be wandering the reasons your web site is not getting much internet traffic. After all your web site took lots of financial and human resources, but unfortunately like so many web sites, it is quite unknown and as a result it does not get enough internet traffic to make it financially viable.

Did you know that about 80 percent of all nternet traffic originates from search engines? Yes, it is true! Listing near the top page of search engines and obtaining the attention of your target audience should be a main priority for any web site internet promotion.

And the good news about this is that improving a web site position in search engine pages may be done for free. How? Using search engine optimization (SEO) techniques.

There many ways to promote a web site. Some promotions are paid and some are free. Among the free ones, the search engine optimization techniques enables web sites to become search engine friendly. In other words, it makes website pages to accept the search engine crawler in a friendly way. These techniques will be some of the steps one will have to use to obtain a better position in search engine’s pages, when searching for specific keywords, related to services or products offered by a web site.

Search engine optimization steps for a web page:

Title:

The html Title tag is a very important element and must include the most important keywords or phrases, which best represent the products or services offered by the web page. It should not contain more than 60 characters.

Keywords:

The html meta Keyword tag should have all the keyword phrases which best represents the products or services offered by the web page. Avoid repeating keywords and bad use of capital letters. It should not contain more than 250 characters.

Description:

The html meta Description tag is a description of the web page, which will be displayed by the search engine. Make sure it contains keywords phrases. Avoid repeating keywords and bad use of capital letters. It should not contain more than 200 characters.

Keywords in Headings:

Keywords in Headings tags (h1) will be interpreted by search engines as being an important keyword relevant to the web page, and it should be looked for and indexed by the search engines.

Web page text:

It is a good practice to include informative text one every page, using natural language and appropriate keywords. It should contain more than 200 words. Informative text should be placed in the html Body section of the web page.

Keywords in Alt Tags:

Every html picture “img” tag should contain an ALT tag with an appropriate description. Keywords should always be used when appropriate.

Keywords in Anchor Tags:

Every html hypertext link “a href “ should contain a TITLE tag with an appropriate description. Keywords should always be used when appropriate.

Robots.txt file:

Make sure there is a robots.txt file in you web site directory. This is a text file created by the webmaster, which will guide the search engine´s crawler when indexing a web site.

There are some cases in which one might not want to have some web pages indexed. This way thru the use of robots.txt, one will have control over which pages will be indexed and made available to the search engines.

User-agent: *
Disallow: /tmp/
Disallow: /data/

HTML code validation:

Search engine’s crawlers become more efficient when indexing web pages with no html errors. Beware that some html errors can make search engine crawlers to give up indexing web pages. So it is recommended for those web pages to be indexed, there should be no html errors.

Links:

Links are very important to search engines. The quality of links and whether it is reciprocal or not, are important factors in evaluating the importance of a web page. Links from web sites with higher page ranks are a plus.

Registering with Directories and Search Engines:

It is very important the registration of a website with directories and search engine web sites. It is a way of telling the world that your web site exists. Avoid using automatic search engine/directory registration.

Search engine optimization has become a very important set of procedures which helps web sites to become more relevant to search engines. To obtain an increase in internet traffic will take some time. It probably will take some kind of additional promotion too. But anybody in need of higher internet traffic, free search engine optimization might be considered his first option.

Roberto Sedycias
IT Consultant

This article is under GNU FDL license and can be distributed without any previous authorization from the author. However the author´s name and all the URL´s (links) mentioned in the article and biography must be kept.

Article Source: ABC Article Directory

This article can also be accessed in portuguese language from the News Articles section of page PoloMercantil

Roberto Sedycias has a bachelor degree in Business Administration and over 20 years experience in systems analysis and computer programming. Currently working as IT consultant for www.PoloMercantil.com.br

One-Way Linking Process

There are some ways to get one-way links. There are thousand of sites for any categories of site have. All you have to do is to follow your competitor’s link backs and then approach relevant ones for link request. How you'll find link backs list of your competitors? It’s very simple just use linkdomain: www.yourcompetitorurl.com in yahoo search to find link backs of that site. Then sort a relevant to your site and then make an email request. You should know here that one-way links are many times more effective than reciprocal link building.

Quality guidelines - specific guidelines

· Avoid hidden text or hidden links.
· Don't employ cloaking or sneaky redirects.
· Don't send automated queries to Google.
· Don't load pages with irrelevant words.
· Don't create multiple pages, subdomains, or domains with substantially duplicate content.
· Don't create pages that install viruses, trojans, or other badware.
· Avoid "doorway" pages created just for search engines, or other "cookie cutter"
approaches such as affiliate programs with little or no original content.
· If your site participates in an affiliate program, make sure that your site adds value.
· Provide unique and relevant content that gives users a reason to visit your site first.

Ways to get one-way links

· Create a useful, interesting web site so that other sites will naturally link to it.
· Submit your site to major directories, such as Yahoo! and DMOZ.org, in the appropriate
category.
· Write articles and submit them to newsletters, which are then archived online.
· Submit brief, useful hints to newsletters for the same reason.
· Submit articles to article directories.
· Publish articles on your site and invite other sites to publish them on their sites, with a
link to you.
· Write testimonials
· Participate helpfully in forums that allow a text link to your site in a signature.
· Buy ads in newsletters on your topic that are archived online.
· Locate industry-specific directories and submit your site to them.
· Create simple web-based free software
· Create downloadable software, which contains links to your site.
· Get listed in business directories.
· Create a blog and get it listed in blog directories.
· Join business associations, which list their members' sites online.
· Submit your downloadable software to software directories, such as
· ownload.com
· Use PHP rather than JavaScript to ensure search engines parse your headings and links.


Method:

Search engines are getting smart. Reciprocal links are important still, but they don’t get as much points as one-way links anymore. How do you build these one-way links? SEO experts often say, “have great content, great tools, people will link to you automatically.” This sounds a lot easier said than done. Other people will say something like “write great articles and publish them.” Yes, it is a great way to get incoming links and get people to know about your site; however, there are only a few reputable sites.

These are the strategies that can get you one-way links legitimately. It has been used by many webmasters effectively already.

This entry will talk about the two ways One Way Link Strategy

1. Create one more site with a different web hosting company. This site called “the helper site”.
2. Build 100+ reciprocal links to the helper site.
3. Before you start your linking, do the deep linking first to easily crawl your link page of your
helper site.
4. Now you are ready for one-way link exchange. What you do is gather a list of site you want
to submit links to.
5. Create links to all the A Sites on your “helper site”.
6. Now, write emails to all the webmasters on “A sites” (one email at a time), letting them know
that you like their sites and want to do a 3 way link exchange. Tell them that you have put
their link at your “helper site”, and ask them if they can link back to your main site. Reverse
the email and email all the webmasters on “B sites”.
7. Now you have seen clearly how to build one-way links to both of your sites. Here is some of
my notes about this strategy:
· Never link from the main site to the helper site
· This strategy works better if helper site has a PR3+ rating already.
· The success rate is around 20% depend on how well done your helper site is. If your
helper site looks like a link farm, then you won’t get the links.
· Use gimmicks. [Ex: sound play with a mouse over.]


Other techniques to getting One-way links:

Visiting competitors site
A refinement of this strategy is to visit your competitors' sites and the sites you'll find there are potential reciprocal links partners.

Fulfilled links
A strategy, which you can assure that the site you contacted, is proven and tested to our previous client’s.

Blog Posting
Make a blogs comment on same industry blogs. Try to visit http://www.technorati.com/ to search related blogs.

Directory Submission
Submit on related directories to archive immediately.

3-way linking
Make an alternative ways such as 3-way linking and buying links for prior posting.



About the Author
Ryan Yatol. Link Specialist of several sites around the internet. Looking to get TOP on major search engines such as Google, Yahoo, MSN and AOL etc.